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Searchengines love content. Only with at least some lines of text they are able to decide if your page is really relevant for any keyword.
Due to the nature of searchengines, they are only a piece of software this decision is not made in a way you and I would, but in a very technical process. That means your text has to achieve two objectives: Your visitors should like it and feel to buy from you and searchengines should like your text and feel that is relevant information.
The more good content you have, the more visitors and searchengines will return to your site. The more links will be made to you and the more will searchengines like you.
Following this pass means to produce content that will support your business, your customers and your marketing. Searchengines will rank you high in their results and whatever changes they'll make to their index, they will try to keep the relevant pages at the top, hence yours!
Unfortunately sometimes does design get in the way between the good content and the searchengines. Their are solutions to this. Please read in the section Site Design about this and other problems.
Please feel free to contact me by email.
Best Regards from Stockholm
Ulrich Wisser