You probably have invested a lot of time and effort and money in the design of your website. Of course searchengine marketing is important but not that important that it would be allowed to jeopardize the website design.

Luckily it is not needed to change the look or design of your website but some small changes in the underlying technology can mean wonders to your visibility in searchengines.

There are myriads of small technical details which are best discussed with your technical stuff. Some of them like "talking url's" can make live easier for everyone, e.g. the use of the url "http://www.PublisherSEO/services/pricing" is much easier to understand for everyone than "http://www.PublisherSEO/serv/pri.htm".

When you are gone through this process you really got yourself a chance of high visibility in searchengines. The next step will be to submit your site to the engines or maybe let them find you. Read the section Crawlers for further details.

Please feel free to contact me by email.

Best Regards from Stockholm

Ulrich Wisser