Probably you heared of Yahoo. Then you already know the worlds biggest directory. Directories are somehow similiar to yellow pages. They have a huge index with address classified into thousands of categories.

Unlike crawlers directories are not populated with data from a program. If you submit to a directory a real human beeing will look at your website and decide if it fits to the category you submitted to. The description you submitted will be changed to reflect the directory guidelines. All done by humans. No automatic entries.

On the other hand that means that none of the optimized content on your website will make it into a directory. All they will know about your website is this very tiny description. You guessed it, the most important task is it to get your keywords in that description.

Evrything comes with a price tag and worktime is not known to be a cheap resource. Therefor most directories charge for the inclusion. Everything between Euro 50 and 500 is possible.

Directories even help you with the crawlers. Links from directories like Yahoo or ODP count as high quality links to your website and will add to your ranking.

To get traffic before your effort with crawlers and directories pay off or for special keywords PayPerClick is a very cost effective method.

Please feel free to contact me by email.

Best Regards from Stockholm

Ulrich Wisser