Expanding to Germany is not easy although Germans are open to buy products from other countries. The problem is to get them buy your product. First you must realize that Germany is big, maybe not as big as your home country, but nearly 90 million people is fairly big in Europe. And it is big enough to make the market attractive to a lot of companies. That said, it is very likely that there is already a product or service similar to yours available.

Don't be discouraged, see it as a challenge. The challenge is to make your product more attractive. First step is to make it available very easy. No ordering from foreign countries and no foreign currencies either. Depending on your product it is very important to have information in German, to localize the product and to make ordering available in German. As a sideline: In Germany all movies are dubbed. Living in Germany means that you never have to use any other language then German. If Germans travel abroad they expect people to talk German.

I can help you

• In most cases you will need translations of your product information.
• Decide on competitive pricing.
• Get along with local law (privacy and tax laws)
• Make contact to resellers
• or promote your on-line shop

These are the most important services for your start in Germany. Germans may seem to be rough and reluctant, but once you made the first sale and your product holds, they are very loyal customers.

Please feel free to contact me by email or phone +46-8-53460905.

Best Regards from Stockholm

Ulrich Wisser